Understanding the market for fine wines is something that The Antique Wine Company founder Stephen Williams has always had a flair for and led to the self taught wine expert founding the company in 1982. Williams has always pushed The Antique Wine Company to be a little different from their competitors and has used a wide range of marketing techniques and different markets to drive the wine merchant to become one of the best respected in the world. A number of record breaking wine deals and the strong relationships Williams has established with many of the leading wine producing houses in the world have led to The Antique Wine Company becoming the go to company for wine collectors and consumers in more than 100 countries.
The Antique Wine Company developed its strong international brand by looking at how to attract both dedicated and part time collectors to the market for fine wines. Eventually, the company hit upon the idea to package a bottle of wine from a specific year and include a copy of The Times newspaper from that year to be used as a birthday gift. This marketing techniques was a hit in the US and has led to The Antique Wine Company finding and providing specific wines for Oscar parties in Hollywood and Presidential birthday celebrations.
During their history The AWC has seen a great deal of change in the way the fine wines market has been developing with collectors now largely from non traditional areas of society for wine collecting. The Antique Wine Company has also been looking towards the development of markets in Asia where wine collecting is not as popular to open up new markets that can be developed in the future. Collectors are largely still based in the UK and other areas of northern Europe, according to Stephen Williams and the traditional wine production houses are still the most popular with most collectors. Visit the AWC on their Twitter page for more information!